Tag Archives: online retailers

Clicks to Bricks: Why Online Retailers are Opening Brick and Mortar Stores

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Remember when merchants everywhere were racing to have an online presence?  Fast-forward a few years to an e-commerce market that has become so saturated that is it exceedingly difficult for new products to stand out. The solution: a return to the traditional brick and mortar.

More than 20 US e-commerce companies are estimated to have launched a physical presence in the past year. The ability to provide a hands-on shopping experience, personally connect with customers, and offer buyers the instant gratification of walking out of… Read More